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A collection of thoughts and ideas

Email Marketing – 7 Tricks of the Trade

Did you know that email marketing is one of the best ways of keeping in touch with your valued customers (providing you’re doing it right that is)! We regularly send out e-newsletters for our clients with good success rates, so I thought I would share with you a few tricks of the trade – here’s my top 7! Continue Reading..

What Makes A Powerful Brand?

Did you know that the luxury label Burberry has recently been named as Britain’s second most powerful brand? Overtaking the likes of HSBC, BBC and Sky! Aha but did you also know that Burberry has very strong roots in Yorkshire? The CEO is Halifax born Christopher Bailey and they employ 700 people in Castleford, where the iconic trench coat is made, and Keighley, where the fabric and check linings are woven!

This isn’t just a Yorkshire success story though, it’s about the success of their branding and what we can all learn. Remember folks branding isn’t just for the big boys!

At YMC we do a lot of branding and re-branding work with our clients. Weak, inconsistent or non-existent branding is a business faux pas, and makes marketing your business difficult. So when it comes to branding we ask our clients a couple of questions:

1. Does your branding and marketing material clearly explain the values and vision of your business to potential customers?

2. Is your branding consistent across all platforms and marketing material, or are you sending mixed messages which can confuse and potentially alienate your target audience?

The reason we ask these questions is to really bring home that clarity and consistency are the key to a brand’s success.  I just want to add that a brand isn’t just a logo – it’s a unique design, symbol and words that, through consistent marketing, creates a personality which resonates with your target market and sets you apart from your competitors, giving your customers a reason to buy from you.

The belt around your businesses identity if you like!

‘Av a reet good Christmas!

Well we’re winding down after a whirlwind of a year!

Little did we know at the beginning of 2014 that we would be having a complete re-brand and re-launching ourselves. But you know what? It was the best decision of the year!

Thank you so much for all your support during the year, it’s been (in the words of Craig Revel Horwood in Strictly!!) A-MAZ-ING!

From all us Yorkshire folk at YMC, we hope you have a fantastic Christmas, and a happy and prosperous New Year.

See you in 2015!

Rachelle & the YMC Team x

Supporting “Bliss”

This year we decided to spread the love and donate our Christmas card money to the charity ‘Bliss’, after seeing the amazing work carried out by the volunteers in Otley. Here I am outside Mel Metcalf’s house after handing over our donation.

Not only has this inspirational lady ‘lit up her house’ for Christmas, she has also been instrumental in collecting over 2,500 gifts and knitted items which are being sent to babies and children in 17 different hospitals, hospices, neonatal units and children’s homes across the Aire and Wharfe Valley this Christmas.  As well as raising much needed funds for the charity, Mel and the rest of the Bliss volunteers, are quite literally giving children a gift they will remember forever!

In case you don’t know about the fantastic work that Bliss do, here’s some information that will astound you:

One in every 9 babies in the UK is born either premature or sick. That’s over 80,000 babies every year with one being admitted to special care every six minutes.

The vital care that babies receive after birth can have a profound impact on the rest of their lives. For families struggling to cope, this will be one of the most difficult, emotional and stressful times of their lives.

Bliss is the UK charity working to provide the best possible care and support for all premature and sick babies and their families.

A massive ‘well done’ and a very Merry Christmas to everyone at Bliss, your work is amazing!

Best wishes



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